Monday, June 30, 2008


Meaning: An advertising campaign that doesn't have the nod of the client.
Pronunciation: Scam-pain.
Usage: The Alka Seltzer scampaign won a silver at the Cannes this year. It was withdrawn later, rather discreetly.
Root: Scam + Campaign.

Sunday, June 29, 2008


Meaning: An unprincipled alliance just to fight a common foe.
Pronunciation: Fo-uh-lee-shun.
Usage: The UPA & Left Parties' foealition will in all probability end this week.
Root: Foe + Coalition.

Sunday, June 01, 2008

Digital Cricketer

Meaning: A cricketer who scores a string of 1s and 0s.
Pronunciation: Di-ji-tull Crick-ket-tia.
Meaning: That run machine Ponting somehow morphs into a digital cricketer when he plays in India.
Root: Digital (a wave of 1s and 0s) + Cricketer.