Tuesday, February 26, 2013


Meaning: The award from the Academy of Loose Motion Pictures that celebrates the films loved by the unwashed masses.
Pronunciation: Aas-kaars.
Usage: Powerstar Srinivasan, Viswaroopam and Golmaal 3 have great prospects at the Aascars 2013.
Root: Aascar (the Street Tamil way of saying 'Oscar').

Monday, February 25, 2013


Meaning: The vicious cycle of marriages.
Pronunciation: Mare-ri-go-round.
Usage: When kids grow up, they play marry-go-around.
Root: Self explanatory.

Friday, February 22, 2013


Meaning: Having a hot bod worth flaunting.
Pronunciation: Jim-press-siv.
Usage: Not being a gympressive lad, I wish for a world where having a pot belly will be considered cool.
Root: Gym + Impressive.

Sunday, February 17, 2013


Meaning: Those who spend a considerable amount of time and money queuing up to drink alcohol.
Pronunciation: Tass-max.
Usage: The Tasmax is an odd beast. He is in a state of perpetual high while his family, in a state of perpetual low.
Root: Tasmac (a name synonymous with wine shops in Tamil Nadu) + Max (a nickname that also means 'one who maximises').

Tuesday, February 12, 2013

Akash Warnie

Meaning: A pro-government spin doctor.
Pronunication: Aa-kaash-Warn-nee.
Usage: All the talking heads in news channels seem like Akash Warnies to me.
Root: Akash Vani (the voice of the Government in India) + Warnie (Nick of Shane Warne, a legendary spinner).

Sunday, February 10, 2013


Meaning: An utterance with double meaning.
Pronunciation: Ir-roo-va-sa-gum.
Usage: K.Bhagyaraj made a career by being an exponent of iruvasagam.
Root: Iru (tamil for two) + Vasagam (expression)
Note: Iruvasagam is synonymous with Double Entendre.

Saturday, February 02, 2013


Meaning: The difficulties a customer faces while purchasing a product.
Pronunciation: Bot-til-nex.
Usage: Distribution strategy is all about eliminating boughtlenecks.
Root: Bought (obtain in exchange for payment) + Bottlenecks (hindrances).