Meaning: Bringing disrepute to a brand by opting for a bad font.
Pronunciation: Uff-font-terry.
Usage: Never rile up an art director. He could get back at you by resorting to plain affontery.
Root: Affrontery (intentional insult) + Font.
Showing posts with label branding. Show all posts
Showing posts with label branding. Show all posts
Thursday, December 17, 2009
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