Friday, June 23, 2006

Leophilist

Meaning: A person obsessed with collecting Cannes Lions.
Pronunciation: Lee-yo-fill-list.
Usage: Brand building is a secondary pursuit for the leophilists.
Root: Leo (Latin for Lion ) + Philist (One who collects). The Cannes Lion is an award that every creative person craves for. This word aspires to describe such people.